I started writing on my next book, a guide to become more creative. Here is my preliminary outline made into a table of content. ...

I recently started a new freelance assignment for Scale AI, evaluating prompts and responses in Swedish. It has given me the opportunity...

If you've been around for a whlle like me, you probably remember this and this iconic Levi's commercials. When I graduated Swedish High...

Whether you're a person who wears your heart on your sleeve, or you're someone who barely speaks at all, planning your communication for...

One of the fun things about working as a copywriter, is that we get to learn lots of facts about lots of products and services by various...

There is an old saying that goes: "The media is the message," which to a copywriter means that where we place a message, an advertisement...

There is a secret trick that copywriters use. We put much effort into choosing our words. A famous Danish illustrator named Ib Thaning,...

Whenever we try to explain what a copywriter is doing, most think of us as the ones creating slogans. A "slogan" is since many years...

Each piece of art, as well as any problem solving or the making of an advertising campaign, usually contains the same steps to take. They...

Anything that you make yourself Is a creative result. It can also be how you are making something - a method. For it to be considered...

When I was leaving the advertising business to go and study at the university in the late 90's, I was looking to find something that...

I'm sure you have heard the expression "kill your darlings" before, but do you know what it means? In the advertising industry, it's one...

If you are someone who is struggling to create content to your profile or even want to become an actual writer, then perhaps this list...

When I was about 12 years old, I told my doll a story about a horse, giving birth under a thunderstorm. I had my first short story,...

When I grew up, my father used to bring me with him, to various gallery openings, which he later critiqued for a couple of newspapers....

As a professional copywriter, I have learned a couple of tools for the trade, so I thought I'd share one with you. In order to be...

We all are being influenced by everything we encounter. Everything we read, watch and listen to. Every ad in the paper wants to sell us...

First the pandemic and now war in Ukraine. It might be difficult and scary to watch the news. And at the same time, we become warned...

As a copywriter, we meet with a Product manager or Marketing manager to make a campaign for either an existing product, according to...

It's when we dare to express ourselves from our own inner deepest feeling, we become true. Where did my poetry go? Why can I not express...